Our Values

About-face is a company that provides a clean brand—one that you can use with confidence or share with others as a gift. Today’s televisions, phones, computers, agenda-driven professors, and media outlets espouse worldly views that can be dangerously distracting. Now is the time to counter such falsehoods with the truth. We pray that our brand inspires you to do exactly that by serving as an example and sharing the word of God. Romans 12:2 (ESV) Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.

Our Story

The name “About-face” originated while a friend and I were considering a name change for a youth group. While it was not used for that purpose in the end, the idea for this brand was born. A short time later, I began to work on a logo. After some trial and error, a three-in-one design (Father, Son, Holy Spirit) took form and was the clear choice. You may notice a few things within the logo, the primary one being the cross, representing Jesus’ sacrifice for our sins, the second a sword, representing the word of God, and the third an A and F (about-face). The A is on the left half and the F on the right.

Ephesians 6:16-17 (ESV) In all circumstances take up the shield of faith, with which you can extinguish all the flaming darts of the evil one; And take the helmet of salvation, and the sword of the Spirit, which is the word of God.